With last Sunday’s Super Bowl, America was treated to a fresh crop of funny ads.
I recently saw three Budweiser commercials that tickled me.
For starters, Budweiser usually creates the funniest commercials on television, and is the Petri dish for some of the most hilarious cultural icons in the country.
Think Spuds McKenzie, the party dog.
The lizard and the three frogs croaking out “Bud…Weis…Errrr.”
And of course, “Whazuuuuuppp.”
But this recent crop involved more than just humorous images.
The three commercials involved something far greater…the truth.
Watching these TV ads, I realized that the company had finally managed to straddle that often impossible divide between creating hyped ads to sell a product while still remaining honest.
The first was an ad where a woman was on the sofa watching TV with her boyfriend and his pet chimpanzee.
When the guy excuses himself to go get more Bud Lights from the kitchen, the monkey starts talking to her, coming on to her.
The guy comes back, the chimp clams up.
He leaves again, the monkey goes back to making suggestive invitations.
I realized that Budweiser had struck upon two universal truths regarding beer.
First, if you drink enough Bud Lights, you will start seeing talking monkeys.
The second is that if you are an attractive woman hanging out in a place that has a lot of beer, eventually some hairy ape is going to come up and start hitting on you.
I realized that Bud has actually told the truth with a couple of their other ads.
I was watching one where a guy breaks down and has to spend the night with a farmer and his beautiful daughter.
You know the old story.
After the farmer goes to bed, the guy opens up a couple of Budweisers with the gorgeous girl while out in the hay barn, which wakes up the farmer, who then grabs his shotgun.
The message is clear.
Drinking beer leads to messing with the wrong kind of woman, which is likely to get you shot.
There’s also the hint that drinking and firearms do not mix.
In the third commercial, which is actually an older one, a guy gets a call at the office from his girlfriend.
She suggests a kinky fantasy called “The Stranger,” where one of them shows up at the door tonight dressed in a sexy French maid outfit while bearing a six-pack of Bud Light.
In the end, the guy mistakenly shows up in the French maid outfit, and is shunned.
The door across the hall opens and an old man sees the “French maid” from behind, and let’s out a leering “Hello, Stranger!”
I don’t think Budweiser could be any clearer.
Drinking beer leads men to dress up in women’s clothes.
And that, with enough beer, dirty old men will make passes at women with ugly bodies and hairy legs.
Now, if only we could get that kind of truth out of television ads from Merrill Lynch, Ditek Lending, and General Motors.